Swinerton Introduces New Brand Identity and LogoContributor: Swinerton Blogger | January 12, 2018 | Image Gallery »
Swinerton unveiled a new brand identity and logo as the company celebrates its 130th anniversary in 2018.
The most prominent part of the new brand identity is the new logo, which features a refreshed logotype and symbol. The image of the “pointing” builder and the architect represent Swinerton’s focus on teamwork and collaboration, and now the pointing men are breaking “outside the box” to symbolically represent Swinerton’s forward-thinking and driven nature.
“This rebrand represents one of the most strategic initiatives that Swinerton will undertake in the coming years and we are proud to unveil this new chapter in the story of our organization,” said CEO Jeff Hoopes. “Swinerton has evolved our brand at pivotal moments in our history for our employees and the partners, industries, and communities we serve. We’re proud to say that we’re builders, but as we begin our 130th year as a company, we’re so much more than that, too.”
Swinerton has also unveiled a new website dedicated to the company’s new brand and logo, swinertonbrand.com, which takes an in-depth look at Swinerton’s dynamic history and exciting future as a company made of many business units.
Working with marketing and PR agency Idea Hall, Swinerton engaged in a two-year process of testing and creating a brand identity that speaks for the company as it expands into more geographies and markets than ever before in the history of Swinerton.
The company has been known as Swinerton Builders since 2001, and this evolution of the Swinerton brand has the purpose of unifying market messaging and leveraging the company’s talents and innovations across all market sectors. Founded in 1888, the company was known as the Lindgren Company and Lindgren & Swinerton in its early decades. The company was known as Swinerton and Walberg from 1959 to 2001.
As part of the new brand identity, Swinerton has unveiled a refreshed website and digital identity, and the company’s new logo will be on everything from hard hats to jobsite signage and trucks in 2018. Swinerton Renewable Energy and Swinerton Management and Consulting also debuted new logos.